Proposed Storylines
Other proposed storyline hints before the season aired, in addition to the ones mentioned already, included Amanda's past and her continued search for her father and more romantic action for Marc and Cliff.
In an interview about the new direction the series would be taking, Silvio Horta told E!'s Kristin Dos Santos at an ABC press meeting for its show runners, "This season is going to be about growing up. We aren't going to be doing anymore child-like storylines. It is going to be about moving Betty forward." He then added more details to MediaWeek about the changes: "On Ugly Betty I think we started to veer a little too much into the romantic storyline, where it started to really become the show. And it started to just get away from what I originally wanted to do and where we originally started, which was about a girl making it in the city and her work life. So we're trying to refocus that back. But there's always temptation and you want to explore it. You want to have the opportunity to explore it. And the second you start getting too involved in it, it's like any plot line. You go in; it's very hard to get out and it takes a little longer." He later revealed that the audience would see a more evolving Betty: "Betty will solve a crime. Inject Botox. Get attacked by an animal. Throw a Wilhelmina mannequin down a flight of stairs. And that's just the first three episodes."
Read more about this topic: Ugly Betty (season 3)
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