Display Typography
Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images.
Color and size of type elements are much more prevalent than in text typography. Most display typography exploits type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.
Display typography encompasses:
- posters; book covers;
- typographic logos and wordmarks; billboards;
- packaging and labeling; on-product typography; calligraphy;
- graffiti; inscriptional and architectural lettering;
- poster design and other large scale lettering signage;
- business communications and promotional collateral; advertising;
- wordmarks and typographic logos (logotypes),
- and kinetic typography in motion pictures and television; vending machine displays; online and computer screen displays.
Read more about this topic: Typography
Famous quotes containing the word display:
“In the early forties and fifties almost everybody “had about enough to live on,” and young ladies dressed well on a hundred dollars a year. The daughters of the richest man in Boston were dressed with scrupulous plainness, and the wife and mother owned one brocade, which did service for several years. Display was considered vulgar. Now, alas! only Queen Victoria dares to go shabby.”
—M. E. W. Sherwood (1826–1903)