Advertising
When the Ty Girlz were being debued at the Toy Fairs, Ty had many posters and cut-outs of the Girlz to promote them. Ty even had a billboard in Atlanta, Georgia showing Sizzlin' Sue saying "Who's that Girl?". That phrase soon became a popular tag for the line.
In September 2007, the Ty Girlz got a MySpace and YouTube page. They even opened a new website where Punky Penny gives updates with 'what's hot'.
On page 81 of the December 3, 2007 issue of People Magazine, there was an ad for the Girlz. It showed Cute Candy and Bubbly Britney along with an unannounced Ty Girl (the Girl has now been identified as Precious Paris). It shows them saying "Pssst....We've got a secret" and then "We're shopping in PARIS...and you can too !"
In the Spring 2008 Ty retailer catalog, retailers were able to purchase clothing made exclusively for Ty Girlz. It is uncertain yet if the clothing will "retire" as most Ty products did in the past.
Read more about this topic: Ty Girlz
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)