TN-effect
Another potential approach was the twisted-nematic approach, which had first been noticed by French physicist Charles-Victor Mauguin in 1911. Mauguin was experimenting with a variety of semi-solid liquid crystals when he noted that he could align the crystals by pulling a piece of paper across them, causing the crystals to become polarized. He later noticed when he sandwiched the crystal between two aligned polarizers, he could twist them in relation to each other, but the light continued to be transmitted. This was not expected. Normally if two polarizers are aligned at right angles, light will not flow through them. Mauguin concluded that the light was being re-polarized by the twisting of the crystal itself.
Wolfgang Helfrich, a physicist who joined RCA in 1967, became interested in Mauguin's twisted structure and thought it might be used to create an electronic display. However RCA showed little interest because they felt that any effect that used two polarizers would also have a large amount of light absorption, requiring it to be brightly lit. In 1970, Helfrich left RCA and joined the Central Research Laboratories of Hoffmann-LaRoche in Switzerland, where he teamed up with Martin Schadt, a solid-state physicist. Schadt built a sample with electrodes and a twisted version of a liquid-crystal material called PEBAB (p-ethoxybenzylidene-p'-aminobenzonitrile), which Helfrich had reported in prior studies at RCA, as part of their guest-host experiments. When voltage is applied, PEBAB aligns itself along the field, breaking the twisting structure and the redirection of the polarization, making the cell turn opaque.
Read more about this topic: Twisted Nematic Field Effect, History