Reception
Originally, the book was received poorly; despite being published the same year as Ruscha's first exhibition at the Ferus Gallery, Los Angeles-which also represented Andy Warhol- the book was rejected by the Library of Congress for its 'unorthodox form and supposed lack of information'. The book gradually acquired cult status through the sixties, and by the eighties was often being hailed as the first modern artist's book although in fact Dieter Roth's artist's books share the same mass-produced aesthetic and investigate the nature of books with at least as much formal vigour, and predate Ruscha's first publication by 7 years. Additionally, Warja Lavater's first book, William Tell (New York : Junior Council, Museum of Modern Art, 1962 (OCLC 10911288), an accordion folded book written using symbols only, preceded Ruscha's Twentysix Gasoline Stations.
An original signed copy of Twentysix Gasoline Stations is now worth up to $35,000.
Copies are kept in public collections across the world, including MOMA, V&A, Tate, and the National Gallery of Australia.
Read more about this topic: Twentysix Gasoline Stations
Famous quotes containing the word reception:
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)