Reception
Upon unveiling, the TAM was predicted to cost US$9,000, which would include a direct-to-door concierge delivery service. At release the price was reduced to $7,499. In the middle of its sales' lifespan it dropped further to around US$3,500, and finally upon discontinuation in March 1998 the price was set to a low US$1,995.
The simple reason behind these price drops was that despite an award winning advertising campaign, the TAM was overpriced for what it was. The Power Macintosh 6500 with similar specs, retailed for US$2,999. The TAM was priced out of the market.
Read more about this topic: Twentieth Anniversary Macintosh
Famous quotes containing the word reception:
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)