Reception
Upon unveiling, the TAM was predicted to cost US$9,000, which would include a direct-to-door concierge delivery service. At release the price was reduced to $7,499. In the middle of its sales' lifespan it dropped further to around US$3,500, and finally upon discontinuation in March 1998 the price was set to a low US$1,995.
The simple reason behind these price drops was that despite an award winning advertising campaign, the TAM was overpriced for what it was. The Power Macintosh 6500 with similar specs, retailed for US$2,999. The TAM was priced out of the market.
Read more about this topic: Twentieth Anniversary Macintosh
Famous quotes containing the word reception:
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)