Development
TVB dominates most of the television market in Hong Kong, but it is not considered the powerhouse it used to be. It started in 1965 as a competitor to what was then called Rediffusion Television, later become ATV, a cable operator that charged subscription fees for its operation, and the only terrestrial competitor to TVB. One of the first shows launched was Enjoy Yourself Tonight in 1967.
TVB receives praise for its programming from a wide range of demographics, including the middle class, as was the case with its 2004 historical drama series War and Beauty. Its programme line-up features a steady stream of soap operas, variety shows and other populist fare.
TVB has been criticised for signing exclusive contracts with many local celebrities which restrict them from appearing on other local television stations. Hong Kong's Cable T.V. claims it is unfair competition (although Asia Television Ltd, another major television station in Hong Kong, disagrees). In fact, many artists do not have exclusive contracts with TVB and are free to show up in programmes produced by other local television stations or out-sourcing production houses.
The annual TVB Music Awards ceremony is one of the biggest for Cantopop personalities. It is widely rumoured that TVB distributes the awards to those who are obedient to the company's demands, and the Independent Commission Against Corruption has investigated the arrangement of the awards. It ruled that three TVB staff members under scrutiny were not guilty. Afterwards, TVB reformed its music programmes in a bid to reestablish their authority.
On the other hand, TVB was awarded the National Association of Broadcasters's (NAB) International Broadcasting Excellence Award in 2001. The award recognised the company's outstanding contributions to the community through a wide range of charitable programmes and activities. Hong Kong thus becomes the first city in Asia to receive this prestigious award in this area.
In 2005, TVB, in association with the Hong Kong Jockey Club, organised the biggest fund-raising campaign in the company's history in response to South-East Asia's devastating tsunami. It raised over one hundred million Hong Kong dollars to assist those affected.
From 31 March 2008, TVBS-Europe launched their "Multi-channel" package in Europe. It consists of 5 different channels which include the existing TVBS-Europe Channel plus the addition of TVBN, TVB Entertainment News, TVB Classic and TVB Lifestyle.
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