Branding
TV One has used numerous logos throughout its history, though all have displayed 'one' as a word, rather than as a number. The original logo featured large rounded lettering, sometimes with the top half of the 'o' in the lowercase 'one' divided into rainbow colours. This was replaced after the formation of Television New Zealand in 1980, with uppercase inline lettering.
The Friz Quadrata typeface and a more classical look debuted in 1987, contrasting Channel 2's more contemporary appearance. The more familiar sans serif italic lettering, with mixed case lettering, was launched during the 1996 Olympics, and evolved into the present style in 2003.
On 8 April 2007 TV One introduced a new on-air graphics package, including new idents. Light Surrounding You by New Zealand band Evermore was used as the theme music, and the same logo, with a revised colour scheme, was retained. At the start of 2010 TV One released a new graphics package with connected red dots, for use in promos, break-bumpers etc.
Read more about this topic: TV One (New Zealand)