Not-for-profit Affiliations
In 2008, Tropicana joined forces with charity Cool Earth and started the 'Rescue Rainforest' campaign in the U.S. People could buy special promotional packs of Tropicana and enter the pack's code online. For each code entered, 100 square feet (9.3 m2) of rainforest could be saved. The project is based in the Ashaninka corridor in Peru, which lies in an arc of deforestation. As of June 2009, over 47,000,000 square feet (4,400,000 m2) (almost 2 square miles) had been saved.
Along with launching the Rescue Rainforest initiative, Tropicana has been trying to reduce their carbon footprint by encouraging carton recycling and supporting the Sustainable Forestry Initiative.
Read more about this topic: Tropicana Products
Famous quotes containing the word affiliations:
“All the critics who could not make their reputations by discovering you are hoping to make them by predicting hopefully your approaching impotence, failure and general drying up of natural juices. Not a one will wish you luck or hope that you will keep on writing unless you have political affiliations in which case these will rally around and speak of you and Homer, Balzac, Zola and Link Steffens.”
—Ernest Hemingway (1899–1961)