Triumph Rocket III - Reception

Reception

Despite extensive market research, the Rocket III has had difficulty finding its niche. Originally intended to break into the USA's lucrative cruiser market, the Triumph struggled to find acceptance among Harley-Davidson's ultra-traditional riders, who have barely come to terms with Harley-Davidson's own V-Rod. The 2009 Thunderbird competes more successfully with Harley-Davidson bikes. Triumph is spreading its focus: the Rocket III is now in the "musclebike" and "streetfighter" market, where the Yamaha V-Max has found success, while the Rocket III Touring is making inroads to the market for large touring machines.

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