Triple Connection & Celebrity Marketing
In 1995, the Triple Connection clothing range and the accessories range of products were launched. Triumph made a commercial decision to design all their own motorcycle clothing rather than license other producers. In the 21st century, Triumph marketed lines of clothing highlighting their association with celebrities strongly associated with the old Triumph marque such as Marlon Brando, Bob Dylan, James Dean, Elvis Presley and particularly, Steve McQueen, for whom the company named a special edition of their Bonneville motorcycle.
Read more about this topic: Triumph Motorcycles Ltd
Famous quotes containing the words triple, connection and/or celebrity:
“And DANTE searched the triple spheres,
Moulding nature at his will,
So shaped, so colored, swift or still,
And, sculptor-like, his large design
Etched on Alp and Apennine.”
—Ralph Waldo Emerson (1803–1882)
“... instinct is the direct connection with truth.”
—Laurette Taylor (1887–1946)
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)