Post-football
After he was sacked by Bradford City, Cherry gave up football in general for a number of years. He now runs a promotions and hospitality company in Huddersfield, a waste paper company and a five-a-side football centre. In 2004 he also made a bid to buy into Leeds United.
He was also given an honorary degree by the University of Huddersfield in November 2005.
He is married with two sons and a daughter.
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