The Features of The Travel Plan and How The Concept Works
From the above and other definitions, the common features that underpin the Travel Plan concept are:
- Travel Plans are not really an instrument themselves, but a delivery mechanism or strategy for other mostly transport-focused measures.
- Travel Plans are delivered by an additional 'agent' that is not a part of the 'traditional' transport policy institutional structure.
- Travel Plans are initiated in two ways: either by the organisation or by government.
- Travel Plans seek to deliver transport and related benefits to the community as well as some more direct organisational benefits to the participating 'delivery agents'.
- Travel Plans are to some extent site-specific, that is tailored to the specific contextual circumstances.
- Travel Plans to some extent deliver a package or a strategy of a wide variety of transport instruments.
Travel Plans can work well because of some of these characteristics. Thus, the 'package approach' allows complementary tools to be implemented in one go, which means effective but unpopular tools (e.g. parking restrictions) can be introduced alongside popular but expensive tools (like bus subsidies) to deliver the required benefits whilst cancelling out the negative impacts. Next, the use of the additional 'agent' such as a workplace, school or even a football club which means that Travel Plans replace the largely negative relationship between local authority and citizenEmpty citation‎ (help) with a more positive relationship (e.g. between employer and employee, or between school and parent/pupil). Finally, the site specific nature of Travel Plans means they are developed at the neighbourhood level and consequently focus directly on the transport needs of the users in that local area.
The Travel Plan concept works by developing balanced packages of user-focused transport tools in a partnership that seeks to provide meaningful benefits to each of the stakeholders involved, namely: improved travel choices to individuals; cost savings, happier and healthier staff and better company image to implementing organisations; additional business opportunities to service providers; and congestion reduction and improved air quality to Government.
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