Background
Due to the poor commercial reception of his debut album I'm Serious, T.I. asked for a joint venture deal with Arista Records or to be released from his contract; he was subsequently dropped from the label. He then formed his own record label,Grand Hustle Records, with his longtime business partner Jason Geter, and began releasing mixtapes with the assistance of one of his DJ's, DJ Drama.
He then resurfaced in the summer of 2003 with fellow Atlanta rapper and former label-mate Bone Crusher's song "Never Scared." T.I. gained album buzz after appearing on Bone Crusher's single "Never Scared." His mixtapes and mainstream exposure from "Never Scared" eventually recaptured major label attention from many major record label's such as Warner Bros. Records, Universal Records, Epic Records, Columbia Records, Def Jam Recordings' southern division Def Jam South and Sean Combs' Bad Boy Records' southern division Bad Boy South as suitors. But he chose to signed a joint venture deal with Atlantic Records that year.
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