Australian Football League Partnerships
The TAC has had partnerships with the Australian Football League and its teams to help road safety messages reach audiences at a grass-roots level.
Most famously, the TAC was the major sponsor of Richmond for 16 years through the "Drink, drive, bloody idiot" campaign, which saw the "Drink drive" message displayed on the team's jerseys which was terminated when a Richmond player was caught drink-driving. The TAC also sponsored Essendon from 1994 until 2000 with the "Don't fool yourself, speed kills" campaign, and Collingwood from 2002 until 2006 with the "Wipe off 5" message.
Read more about this topic: Transport Accident Commission
Famous quotes containing the words australian, football and/or league:
“Each Australian is a Ulysses.”
—Christina Stead (1902–1983)
“In football they measure forty-yard sprints. Nobody runs forty yards in basketball. Maybe you run the ninety-four feet of the court; then you stop, not on a dime, but on Miss Liberty’s torch. In football you run over somebody’s face.”
—Donald Hall (b. 1928)
“He will deliver you from six troubles; in seven no harm shall touch you. In famine he will redeem you from death, and in war from the power of the sword. You shall be hidden from the scourge of the tongue, and shall not fear destruction when it comes. At destruction and famine you shall laugh, and shall not fear the wild animals of the earth. For you shall be in league with the stones of the field, and the wild animals shall be at peace with you.”
—Bible: Hebrew, Job 5:19-23.