Australian Football League Partnerships
The TAC has had partnerships with the Australian Football League and its teams to help road safety messages reach audiences at a grass-roots level.
Most famously, the TAC was the major sponsor of Richmond for 16 years through the "Drink, drive, bloody idiot" campaign, which saw the "Drink drive" message displayed on the team's jerseys which was terminated when a Richmond player was caught drink-driving. The TAC also sponsored Essendon from 1994 until 2000 with the "Don't fool yourself, speed kills" campaign, and Collingwood from 2002 until 2006 with the "Wipe off 5" message.
Read more about this topic: Transport Accident Commission
Famous quotes containing the words australian, football and/or league:
“Beyond the horizon, or even the knowledge, of the cities along the coast, a great, creative impulse is at work—the only thing, after all, that gives this continent meaning and a guarantee of the future. Every Australian ought to climb up here, once in a way, and glimpse the various, manifold life of which he is a part.”
—Vance Palmer (1885–1959)
“... in the minds of search committees there is the lingering question: Can she manage the football coach?”
—Donna E. Shalala (b. 1941)
“I am not impressed by the Ivy League establishments. Of course they graduate the best—it’s all they’ll take, leaving to others the problem of educating the country. They will give you an education the way the banks will give you money—provided you can prove to their satisfaction that you don’t need it.”
—Peter De Vries (b. 1910)