Australian Football League Partnerships
The TAC has had partnerships with the Australian Football League and its teams to help road safety messages reach audiences at a grass-roots level.
Most famously, the TAC was the major sponsor of Richmond for 16 years through the "Drink, drive, bloody idiot" campaign, which saw the "Drink drive" message displayed on the team's jerseys which was terminated when a Richmond player was caught drink-driving. The TAC also sponsored Essendon from 1994 until 2000 with the "Don't fool yourself, speed kills" campaign, and Collingwood from 2002 until 2006 with the "Wipe off 5" message.
Read more about this topic: Transport Accident Commission
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