Transistor Radio - Pricing

Pricing

Prior to the Regency TR-1, transistors were difficult to produce. Only one in five transistors that were produced worked as expected (only a 20% yield) and as a result the price remained extremely high. When it was released in 1954, the Regency TR-1 cost $49.95 (equivalent to $433 today) and sold about 150,000 units. Raytheon and Zenith Electronics transistor radios soon followed and were priced even higher. In 1955, Raytheon's 8-TR-1 was priced at $80 (equivalent to $694 today). Sony's TR-63, released in December 1957 cost $39.95 (equivalent to $331 today). Following the success of the TR-63 Sony continued to make their transistor radios smaller. Because of the extremely low labor costs in Japan, Japanese transistor radios began selling for as low as $25. In 1962 American manufacturers dropped prices of transistor radios to as low as $15 (equivalent to $115 today).

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