In Popular Culture
The Trafford Centre sponsors Salford City Reds rugby league club. Shortly after its opening, it was the setting for Shopping City, a BBC2 daytime programme. The Trafford Centre and Trafford Park were featured in the 2008 BBC documentary series, Britain From Above, which highlighted the transition from industry to services. In 2010, the shopping centre was the focal point of the BBC's The Apprentice in which during week 5 both teams had to sell designer clothes in the centre for one day.
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