Process
The traffic process starts by a salesperson making an agreement with a customer about a campaign. The agreement is called Sales Order and it defines the dates when spots are run and the commercial terms of campaign. The sales order usually also defines the product group in order to avoid conflicts in scheduling, for example, where two fast food vendors have a spot in the same break.
At the station, a traffic person collects the sales orders and enters them into a computer system that will help to generate the daily logs. The traffic person also links the sales order with the possible media, such as audio tape that contains the actual spot. When all the material is finished, the traffic system will be updated with parameters that define how the campaign will be run: in which dayparts there will be spots, how the spots are placed within a break and what other separation criteria as addition to product groups there may be.
Read more about this topic: Traffic (broadcasting)
Famous quotes containing the word process:
“The process of discovery is very simple. An unwearied and systematic application of known laws to nature causes the unknown to reveal themselves.”
—Henry David Thoreau (1817–1862)
“You can read the best experts on child care. You can listen to those who have been there. You can take a whole childbirth and child-care course without missing a lesson. But you won’t really know a thing about yourselves and each other as parents, or your baby as a child, until you have her in your arms. That’s the moment when the lifelong process of bringing up a child into the fold of the family begins.”
—Stella Chess (20th century)
“Yet I doubt not through the ages one increasing purpose runs,
And the thoughts of men are widened with the process of the suns.”
—Alfred Tennyson (1809–1892)