Late 1950s-1960s: The Decline of Traditional Pop
In the late 1950s and 1960s, rock became a very prominent musical style. However, pop singers whom had been popular during the swing era or traditional pop music period were still big stars (ie. Frank Sinatra, Doris Day, Ella Fitzgerald, and Dinah Shore).
Some of these vocalists faded with traditional pop music, while many vocalists became involved in 1960s' vocal jazz and and the rebirth of "swing music"; the swing music of the 1960s is sometimes referred to as easy listening and was, in essence, a rebirth of the swing music that had been popular during the swing era, however with more emphasis on the vocalist. Like the Swing Era, it too featured many songs of the Great American Songbook. Much of this music was made popular by Nelson Riddle, and television friendly singers like Rosemary Clooney, Dean Martin, and the cast of Your Hit Parade. Many artists made their mark with pop standards, particularly vocal jazz and pop singers like Ella Fitzgerald, Billie Holiday, Frank Sinatra, Doris Day, Frankie Laine, Nat King Cole (originally known for his jazz piano virtuosity), Lena Horne, Tony Bennett, Vic Damone, Johnny Mathis, Barbra Streisand, Peggy Lee, Sammy Davis, Jr., Mel Tormé, Sarah Vaughan, Eydie Gormé, Andy Williams, Nancy Wilson, Jack Jones, Rita Reys, Steve Lawrence and Cleo Laine.
It is also worth noting that in addition to the vocal jazz and/or 1960s swing music, many of these singers were involved in "less swinging," more traditional, vocal pop music during this period as well, namely Sinatra and Cole.
Read more about this topic: Traditional Pop Music
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