History
Launched in December 2005, TradeKing offers online brokerage services for active stock and option traders. The firm was an early user of social networking for investors and traders, offering free blog support and other Web 2.0-based tools to registered members and accountholders since the firm’s inception.
In July 2007, TradeKing released the Options Playbook, a primer for options trading explaining common options trading strategies (or “plays”) in jargon-free terms. Investors can access a free online version of the book's full content at http://www.optionsplaybook.com.
May 15, 2012 – TradeKing and Zecco, the industry’s first two socially-enabled online brokerages, announced they have agreed to merge their businesses.
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