Toyota Memorable Moments
The Toyota Legendary Moments series is a series of television advertisements produced over several years for the Australian Football League by its major sponsor, Toyota.
The advertisements feature comedians Stephen Curry and Dave Lawson and a footballer re-enacting one or more famous incidents from that player's career. Curry plays the straight man to Lawson, while the demeanour of the player varies depending upon that player's personality.
The re-enactments take place on a suburban field, and humorous props and set-ups are used to allow the footballer, who is usually long retired, to emulate incidents which he is no longer athletic enough to carry out. It has been reported that the advertisements are largely unscripted; Curry and Lawson arrive with various props and gags in mind, but the players themselves are not told in advance what these props or the script will be.
The series began with two advertisements, those of Wayne Harmes and James Hird, and proved to be extremely popular with television viewers. In the years that followed, new instalments were produced and released one at a time, at a rate of one or two new advertisements in each football season. The 2012 version, starring Leigh Matthews won a Bronze medal in the DDB Award for Best 60+ Second TV/Cinema Commercial at the 2012 Melbourne Advertising and Design Awards.
In 2010, a new advertisement featured Wally Lewis, a popular National Rugby League identity. This was the first time the campaign sought and featured a different sports code.
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