Toyota Crown - Third (S50 Model: 1967 To 1971)

Third (S50 Model: 1967 To 1971)

Third Generation
Production 1967–1971
Body style 4-door sedan
4-door station wagon
2-door coupé
2/4-door coupé utility
Engine 1,994 cc 5R OHV I4
1,988 cc M SOHC I6
2,253 cc 2M SOHC I6
Transmission 3-speed manual (optional O/D)
4-speed manual
2-speed automatic
3-speed automatic
Wheelbase 2,690 mm (106 in)
Length 4,665 mm (183.7 in) sedan
4,585 mm (180.5 in) hardtop
4,690 mm (185 in) wagon
Width 1,690 mm (67 in)
Height 1,445 mm (56.9 in) sedan
1,465 mm (57.7 in) wagon
Curb weight 1,305 kg (2,880 lb) sedan

Launched in 1967, the mechanicals were much the same as the previous generation, but additional equipment was included. Higher specification models used the 2.0-liter M engine or the 2.3-liter 2M engine. A premium level Super Deluxe model was available with the 2M engine including twin carburettors, electric windows, rear seat radio controls, air conditioning and luxury fabric on the seating including the crown logo embossed into the vinyl. Lower specified models were equipped with the R-series four-cylinder engines. The previous approach of manufacturing Crown vehicles for commercial use, called the Masterline, was discontinued with this generation. The Crown range now included the 4-door station wagon, pick-up (rare), double cab pick-up (very rare) and the new two-door hardtop. In 1969 the Crown received a face lift for the headlight, grill and trim arrangement. The Crown S used the two-litre 'six', but due to sportier tuning it produced more power than the larger 2M, 125 PS (92 kW) at 5,800 rpm versus 115 PS (85 kW) at 5,200 rpm. The commercial versions were fitted with the six-cylinder "M" engine (M-C) produce 105 PS (77 kW), while the four-cylinder 5R had to make do with 93 PS (68 kW).

Crown's that were equipped with the 2,253 cc 2M engine were no longer classified as compact cars under Japanese vehicle size classification regulations, even though the length and width were still in compliance. Toyota offered the larger engine so that buyers who were traditionally served by the Crown could now choose the all-new Corona Mark II in 1968. This allowed Toyota to reposition the Crown as the top level privately available luxury sedan, with much nicer interior treatments, more spacious accommodations. This was the last generation for the pick-up versions of the Crown, as load carrying was ceded to the new Toyota Hilux in February 1971.

This generation was imported fully assembled into New Zealand from 1968 to 1971. Australian models were assembled in Australia by AMI.

Notable features on the wagon were:

  • 7 or 8 passenger seating (2 on front buckets or 3 on a bench seat, 3 on a rear bench seat and 2 on a fold up cargo seat),
  • a powered rear window,
  • a side swing tailgate.
Toyota Crown S50 Hardtop
Toyota Crown S50 Utility Pick-up
Toyota Crown S50 Station Wagon
1969 Custom Wagon, showing side hinged tailgate
1969 Crown Double Cabin

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