Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Department Stores have smaller toy sections called Toy Kingdom Express.
Toy Kingdom's main rivals in the Philippines are Toys "R" Us (located at all Robinsons Malls, TriNoma, Alabang Town Center, and Marquee Mall) and ToyTown (with branches at Glorietta and Market! Market!). Kidz Station (with three locations in Makati City and one at the Shangri-la Plaza Mall in Pasig City) was also a rival store until Toys "R" Us acquired them on November 2010.
Read more about Toy Kingdom: Toy Kingdom Zones, Branches, Upcoming Branches
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