History
Toy was created in 1934 by Marabou. In the 1960s and 1970s the chewing gum was an enormously popular in both Sweden and Norway and 600 - 700 tonnes of chewing gum were sold every year. Production was later taken over by Malaco who moved the manufacturing to Denmark. During the 1990s a few hundred tons of chewing gum per year was made, but in 1998 the production was discontinued due to increased competition, mainly from sugar free chewing gums. The launch of sugar free Toy failed. For the 70th anniversary in 2004 a special edition batch of 700 000 packs were sold for a short period of time.
Toy was sold in Sweden with the famous catchphrase Ta't lugnt, ta en Toy (=Take it easy, have a Toy). Another slogan used was Frisk i mun med Toy (=Fresh mouth with Toy).
Alice Babs starred in several advertising films with Toy singing: "Jag känns väl igen från kartongen/och kanske även på sången" (=I may be recognized from the pack / and maybe also for my singing).
Read more about this topic: Toy (chewing Gum)
Famous quotes containing the word history:
“All history is a record of the power of minorities, and of minorities of one.”
—Ralph Waldo Emerson (1803–1882)
“The view of Jerusalem is the history of the world; it is more, it is the history of earth and of heaven.”
—Benjamin Disraeli (1804–1881)
“The history of all Magazines shows plainly that those which have attained celebrity were indebted for it to articles similar in natureto Berenice—although, I grant you, far superior in style and execution. I say similar in nature. You ask me in what does this nature consist? In the ludicrous heightened into the grotesque: the fearful coloured into the horrible: the witty exaggerated into the burlesque: the singular wrought out into the strange and mystical.”
—Edgar Allan Poe (1809–1849)