Towel - Appearances in Popular Culture

Appearances in Popular Culture

  • In The Hitchhiker's Guide to the Galaxy, a series of books by Douglas Adams, towels are described as "about the most massively useful thing an interstellar hitchhiker can have," an example usage being to ward off the gaze of the Ravenous Bugblatter Beast of Traal. The fictitious time/space traveller and Guide Researcher Ford Prefect uses the idiom "a hoopy frood who really knows where his towel is" to mean someone generally alert and aware. Some of Adams's fans seized on this idea and now use towels as a sign of devotion to the Hitchhiker books, radio series, TV series, website, etc. Towel Day is held each year in memory of Adams.
  • Fans started using the Terrible Towel in 1975 to encourage the Pittsburgh Steelers as they sought (and eventually won) an NFL championship. The Terrible Towel has been in use by the Steelers since and is "arguably the best-known fan symbol of any major pro sports team".

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