Tourism in Pakistan - Infrastructure and The Economy

Infrastructure and The Economy

Tourism is a growing industry in Pakistan. With more and more foreign investment and funding, Pakistan was able to build its major road and air networks to cater mass movements of cargo and inter-city travel. Roads are being developed by several consultants from the Northern Areas all the way down to the Port of Karachi. However, till this date, the government has not be able to take the tourism market seriously within Pakistan. Pakistan is home to a diverse number of tourist attractions which have not been funded or protected due to the government giving the tourism market a low priority.

Several statistics from the last decade show tourism is a "market led industry and not supply driven" which has led a large decline in travel to Pakistan. This has led to fewer tour agencies being set up and development of historical sites. It has been estimated that the public and private sectors have gradually earned less income from the tourism market causing less investment and innovation within the industry. This has led to several sites to depreciate over time and the lack of Minimum International Standards have left many sites in poor states. The latest budget showed that less money was being spent on research and marketing and more on defence and other fixed markets.

The 2008 World Economic forum's Travel and Tourism Competitiveness Report (TTCR) ranked Pakistan 103 out of 124 countries to visit. This low figure was due to a weak travel and tourism infrastructure, low branding and marketing effectiveness and low priority the government gave to the travel and tourism industry. Despite various campaigns such as the Visit Pakistan 2007 scheme the number of tourists dropped each year. This year it dropped by 6% as compared to the figures of last year. The lack of facilities within Pakistan cannot compete those of international standards. With a poor tourism infrastructure the provision of standard and competitive hotel rooms in Pakistan, the national and cultural resources being reduced, the uncertain security situation prevailing and rising inflation are the main factors reducing tourism within Pakistan.

Many critics have encouraged the government to again attract tourists to Pakistan by initiating the sponsorship of new businesses within the tourist market. Building and maintaining the road and air networks to meet international standards. The maturation of human and natural resources can also contribute in development of this feeble industry. Advertising campaigns need to attract tourist by developing holiday packages tailored to explore the greater regions of the country.