International Marketing Slogan
The main marketing slogan for promoting Cambodia internationally is the "Kingdom of Wonder".
It's designed to demonstrate 3 key elements:
1. Cultural Attractions - a unique cultural heritage spanning more than a thousand years of history.
2. Natural Attractions - astonishing scenery with dense, unexplored mountains, forest, rivers, caves and waterfalls.
3. People and Traditions - Cambodians are extremely hospitable, resilient, welcoming and kind; smiles are heartfelt.
Read more about this topic: Tourism In Cambodia
Famous quotes containing the word slogan:
“The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.”
—Johan Huizinga (1872–1945)