History
It is sold throughout Australia, though only available in bottles (345ml and 696ml) and occasionally cans, until late 2005 when it began to be sold on tap. Tooheys Extra Dry sponsors the Big Day Out and many surfing events around Australia.
In May 2006, Tooheys Extra Dry Platinum, a beer with increased alcohol content of 6.5%, was launched, with the first shipment selling out in days. It is sold in 8-packs as opposed to the traditional 6-packs most bottled beers are packaged in.
In August 2009, Tooheys launched a cider, 5 Seeds, under the Extra Dry name in response to the growing cider market in Australia. 5 Seeds is a medium cider with tangy apple characteristics in both the aroma and flavour.
Tooheys Extra Dry are well known throughout Australia due to their obscure television advertisements which include a walking tongue, fighting whitegoods, a farmer who clones himself, some cool-cats chasing a box of TED's, and nightclubbing deer.
Read more about this topic: Tooheys Extra Dry
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