Music Video
The music video was directed by Chris Robinson for HSI Productions represented by Robin Frank Management. It was filmed between May 19 and 23. Originally, a contest sponsored by JoJo's label and street team would've allowed a fan onto the set of the video to interview her personally on May 19 in Los Angeles but was cancelled at the last minute. JoJo gave fans a sneak peek of the video on June 3 in a short behind the scenes segment on CD USA.
On June 11, pictures from the set of the first scenes from the video leaked onto Wireimage.com. Robin Williams and his daughter Zelda appeared in the photos and in footage featured in the "Lights, Camera, Action (Behind the Scenes of the Video Shoot)" section on the Target exclusive The High Road bonus DVD. The full video can be accessed in "Visual Imagery (JoJo Videos)" on the DVD. The world premiere of "Too Little Too Late" was on July 17 on AOL Music's First View.
The video was given a soccer theme because it was shot during the 2006 FIFA World Cup. On her MySpace, JoJo said she wanted to use the video to expose soccer to an audience who may be unfamiliar with the sport. UCLA Bruins men's team players Sean Alvarado, Greg Folk, Maxwell Griffin, Damon James, James Jaramillo, Jason Leopoldo, Edwige Ligonde, Mikey Meschures, Kyle Nakazawa, Eric Reed, Sal Zizzo, and former goalkeeper Eric Conner were involved in the video shoot. Initially, everyone was told by their coaches that they were needed for a Lindsay Lohan project. Lead male actor Mike Zaher (who was 20 when the video was shot) commented that he would've earned over $8,000 for the three day shoot, but due to NCAA regulations, him and his teammates' status as non-professional athletes prohibited them from accepting any charges for their work in order to stay eligible for the next season. Shooting took place on location at East Los Angeles College's Weingart Stadium for the soccer game scenes as well as at Universal Studios' Universal CityWalk and a house off Interstate 10.
Read more about this topic: Too Little Too Late
Famous quotes containing the words music and/or video:
“Nearly all the bands are mustered out of service; ours therefore is a novelty. We marched a few miles yesterday on a road where troops have not before marched. It was funny to see the children. I saw our boys running after the music in many a group of clean, bright-looking, excited little fellows.”
—Rutherford Birchard Hayes (1822–1893)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)