Tommy James - Tommy James and The Shondells

Tommy James and The Shondells

The newly formed group had not played together except at the Thunderbird Lounge. The first time would be in the studio for the needed follow-up song to "Hanky Panky". When Bob Mack's attempt at finding some Shondells worked out in an inadvertent way, he told James about another record he'd found in the same used record bin "Hanky Panky" came from: "Say I Am" by Jimmy Gilmer and the Fireballs. The only thing James and his new Shondells were aware of when they entered the recording studio for the first time is that whatever they recorded should sound similar to "Hanky Panky", except that the two songs sound nothing alike. Bob Mack, who was at the session, played The Fireballs record for the group and they decided to record their version of the song. Mack found the band the first tune they would record together; he was credited as the producer for the group's first album, Hanky Panky.

Songwriter Richie Cordell wrote (or co-wrote) and produced many of the group's hits, among them the classic good-timing "I Think We're Alone Now", "Mirage", and "Mony Mony". The creation of "Mony Mony" was a group effort, involving Cordell, James, Shondells band member Peter Lucia, producer Bo Gentry, and Bobby Bloom. James and Cordell set out to create a party rock single working out everything except the song's title, which eluded them even after much effort. They took a break from their creative endeavors on James' apartment terrace, when they looked up at the Mutual of New York Insurance Company's large neon sign bearing the abbreviation for the company: M-O-N-Y. Both knew instantaneously their song now had a name.

Tommy James and the Shondells also produced a "Mony Mony" video when the song was a hit, hiring a video company to produce a short film of it. Even though a number of musical groups had already produced videos by that time, there was no market at all for that film in the US. Television stations would not air it, and it was originally shown between double features in movie theaters in Europe. The film was not seen in the US until the creation of MTV.

With "Mony Mony" becoming such a hit in the US and an even bigger one in the UK, James was contacted by Beatle George Harrison, who was working with a group called Grapefruit at the time. Harrison and the group had written some songs they wanted James to consider recording. Since the group came to a decision to change their musical style (and would do so with "Crimson and Clover": see below) and the material Harrison and Grapefruit provided was in the style of "Mony Mony", James turned down their offer.

The music business changed after the success of "Mony Mony". Top 40 program formatting, based on 45 RPM single records, drove popular music on the radio. Few stations played cuts from record albums, so radio was, in effect, "selling" single records for the record companies. In August 1968, James and the Shondells went on the campaign trail for three months with presidential candidate Vice-President Hubert Humphrey. Meanwhile popular music had become album-driven, with artists like Led Zeppelin and Joe Cocker in the spotlight and on the air, displacing many performers whose singles had been top sellers. James realized he and the Shondells needed to become an album-oriented group if they were to survive in the business, necessitating a change in their style.

After working out a marketing strategy for their new sound, James visited WLS when the group was in Chicago to play a concert, bringing along a rough cut of "Crimson and Clover" to the station. WLS secretly recorded the music when James played his tape for them. By the time James was out of the building and in the car, its radio was playing the station's dub of the not-yet-finished song. "Crimson and Clover" had to be pressed the way it was heard on the radio station, and the marketing plan was now wasted time and effort.

"Crimson and Clover" was a huge success, and the group would have two follow-up hits that also reached the Hot 100's top 10, "Sweet Cherry Wine" and "Crystal Blue Persuasion". James, who co-wrote all three of those songs, and his band did well enough with the transition to be invited to perform at Woodstock. James describes Artie Kornfeld's invitation like this: "Artie was up and asked if you could play at this pig farm up in upstate New York." I said, "What?!?" "Well, they say it's gonna be a lot of people there, and it's gonna be a really important show." At the time James was in Hawaii and was incredulous about being asked to travel 6,000 miles to play a show on an upstate New York pig farm, telling the Roulette Records secretary, "If I'm not there, start without us, will you please?" Four minor hits later and a few months after turning down Woodstock, the group opted to disband.

Tommy James and The Shondells were voted into the Michigan Rock and Roll Legends online Hall of Fame in 2006. Four of the band's biggest hits have been voted Legendary Michigan Songs: "Crimson & Clover" in 2010, and "Hanky Panky", "I Think We're Alone Now", and "Mony Mony" in 2011.