Today (U.S. TV Program) - Ratings

Ratings

Week of April 25, 2011/ Day of April 29, 2011 (Wedding of Prince William and Catherine Middleton)

  • Today: 6,424,000/ 9,628,000 viewers
  • Good Morning America: 5,735,000/ 8,650,000 viewers
  • The Early Show: 2,650,000/ unknown viewers

This week was Today's best week since August 11, 2008, which was week of the Beijing Olympics. Also, April 29, was the best single day rating since November 8, 2000, which was the day after the 2000 presidential election.

Week of April 11, 2011

  • Today: 5,662,000 viewers
  • Good Morning America: 4,812,000 viewers
  • The Early Show: 2,659,000 viewers

Week of January 4, 2009: Today (8am) averaged 5,998,000 million viewers, Today II (9:00am) averaged 4,447,000 total viewers and a 1.4 rating in the A25-54 demo. It was the hour's best ratings since the week of August 11, 2008. Today III (10:00am) averaged 2,412,000 total viewers and a .8 rating in the demo. It was the most total viewers for the program since the week of December 31, 2007.

Week of October 12, 2008

  • Today: 4,910,000 viewers
  • Good Morning America: 4,250,000 viewers
  • The Early Show: 2,660,000 viewers

Only the first two hours of Today are counted above. For the sake of Nielsen ratings (but not on-air), NBC refers to the third and fourth hours as Today II and Today III, respectively. For the week above, Today II drew 2.9 million viewers and Today III' delivered 1.7 million.

Week of June 30, 2008

  • Today: 4,900,000 viewers
  • Good Morning America: 3,800,000 viewers
  • The Early Show: 2,400,000 viewers

Week of September 11, 2006

  • Today: 6,320,000 viewers
  • Good Morning America: 4,730,000
  • The Early Show: 2,800,000

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