Competition With Sunrise
From 2004-2007, Sunrise won the ratings battle, averaging more than 150,000 more viewers than Today. However, during 2007 Today has slightly improved its ratings and made significant gains in audience. With a 9% rise year-on-year between 7am and 9am, and a 16% increase in the key 6am to 7am news hour. In contrast, Sunrise has fallen 4% year-on-year in the 7am to 9am timeslot. While in Melbourne (where Today is dominant), Today has won the morning breakfast slot for most weeks since May in the 2007 ratings by a considerable margin.
In 2009, Today continued to increase its lead over Sunrise more than it had in previous years. On 12 April 2009, Today beat Sunrise, on this occasion rating 279,000 viewers to Sunrise's 275,000 viewers. This had not been achieved by Today in almost five years. They also won Sydney by 107,000 to 96,000, not achieving this since 2004.
Since 2010, Today has had a surge in viewers, as had the whole Nine Network - especially in news and current affairs. Sunrise is still strong overall, ahead of Nine by about 50–80,000 nationwide.
During 2011, Today has enjoyed quite a few national wins over Sunrise. Today usually beats Sunrise by a considerable margin in Australia's biggest and most important markets Melbourne and Sydney, however Sunrise's audiences in smaller cities Adelaide and Perth are higher than Today's (as is usually the case for other Nine Network programmes). As a result, Sunrise still receives higher ratings nationally than Today.
Read more about this topic: Today (Australian TV Series)
Famous quotes containing the words competition with and/or competition:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“All adults who care about a baby will naturally be in competition for that baby.... Each adult wishes that he or she could do each job a bit more skillfully for the infant or small child than the other.”
—T. Berry Brazelton (20th century)