Competition With Sunrise
From 2004-2007, Sunrise won the ratings battle, averaging more than 150,000 more viewers than Today. However, during 2007 Today has slightly improved its ratings and made significant gains in audience. With a 9% rise year-on-year between 7am and 9am, and a 16% increase in the key 6am to 7am news hour. In contrast, Sunrise has fallen 4% year-on-year in the 7am to 9am timeslot. While in Melbourne (where Today is dominant), Today has won the morning breakfast slot for most weeks since May in the 2007 ratings by a considerable margin.
In 2009, Today continued to increase its lead over Sunrise more than it had in previous years. On 12 April 2009, Today beat Sunrise, on this occasion rating 279,000 viewers to Sunrise's 275,000 viewers. This had not been achieved by Today in almost five years. They also won Sydney by 107,000 to 96,000, not achieving this since 2004.
Since 2010, Today has had a surge in viewers, as had the whole Nine Network - especially in news and current affairs. Sunrise is still strong overall, ahead of Nine by about 50–80,000 nationwide.
During 2011, Today has enjoyed quite a few national wins over Sunrise. Today usually beats Sunrise by a considerable margin in Australia's biggest and most important markets Melbourne and Sydney, however Sunrise's audiences in smaller cities Adelaide and Perth are higher than Today's (as is usually the case for other Nine Network programmes). As a result, Sunrise still receives higher ratings nationally than Today.
Read more about this topic: Today (Australian TV Program)
Famous quotes containing the words competition with and/or competition:
“Mothers seem to be in subtle competition with teachers. There is always an underlying fear that teachers will do a better job than they have done with their child.... But mostly mothers feel that their areas of competence are very much similar to those of the teacher. In fact they feel they know their child better than anyone else and that the teacher doesn’t possess any special field of authority or expertise.”
—Sara Lawrence Lightfoot (20th century)
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—Elizabeth Fishel (20th century)