Marketing and Tie-ins
At the 2006 San Diego Comic-Con, the TMNT panel screened an exclusive preview that contained a Splinter voice-over with facial tests, concept art, muscle and dynamic fight tests, and a few comedic scenes. A sneak peek booklet containing storyboards, environment designs and character designs by comic artist Jeff Matsuda was also distributed at the convention.
Several tie-in products were released in 2007. The McDonald's fast-food chain had the film-based toys to collect with the purchase of a Happy Meal. A series of action figures based in the film's characters was released by Playmates Toys. A novelization, adapted from Monre's screenplay by Steve Murphy, was published by Simon Spotlight. A five-issue prequel comic miniseries was published by Mirage Comics.
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