Titche-Goettinger Building - History

History

Further information: Titche-Goettinger

In 1902, Edward Titche formed a partnership with Max Goettinger and the two established Titche-Goettinger, a department store, on the southeast corner of Elm and Murphy Streets in downtown Dallas. By 1904, operations had outgrown the Elm/Murphy location and the store moved to the year-old Wilson Building. By 1928, the store had again outgrown itself and construction began on a new building two blocks east in an area known as "Uptown".

Located along St. Paul between Elm and Main, the new flagship building designed by noted architect George Dahl opened in November 1929 as one of the largest department stores in the Southwest. It consisted of seven floors plus basement and sub-basement. The exterior was clad in Indiana Limestone with Italian Florentine detail in Renaissance Revival style, while the inside featured Art Deco design elements.

The interior of the building was set up like current department stores of its day. The basement was used as a retail space featuring "popularly priced" merchandise. The first floor sold impulse goods such as gloves, hats, purses and hosiery. It featured a patterned terrazzo floor and eighteen foot ornamental ceiling. Columns had ornamental capitals with Texas-motifs. The second floor sold women's and misses' clothes as well as furs and featured differently themed "galleries". Children's clothes and lingerie were located on the third floor, originally decorated with peach and apricot colors. House wares such as rugs, draperies, and furniture were on the fourth floor. The fifth floor featured glass ware and china, and the employee restrooms and hospital. The offices were on the sixth floor. On the seventh floor was a 600 seat auditorium that could also be converted into four small conference spaces. A basement and sub-basement held the mechanical equipment as well as a state-of-the-art refrigerated fur vault that could hold up to 3,000 fur coats. The cooling system cooled the basement and first floor.

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