Design Details
- The prominent cartouch on the 1955 addition became a symbol of the Titche-Goettinger company and can be found in other areas of the building. It is made of solid Indiana limestone and stands 28 feet high by 26 feet across, covering part of the building's fifth, sixth and seventh floors. The design was created by the architectural firm of Thomas Jameson and Merrill. The center portion is topped by a star signifying the Lone Star State and Titche's place in it. On each side of the star are live oak leaves mixed in with cactus blossoms. Below the star on the left is a scale indicating full measure and value. On the right, a ship indicating the world of commerce. Nine cotton bolls are indicative of Texas farm life and the textile industry, and on the right are the initials of the store. The six national flags of Texas are shown, representing the United States, Confederacy, France, (on the left) Texas, Mexico and Spain (on the right).
- Above the entrance doors are relief sculptures of important Dallas leaders and businessmen.
- The 1929 building was once lit by a series of multi-colored lights. These light sconces can still be seen along the building façade but are not in use today.
- On either side of the entry doors are medallions representing Texas commerce. At the St. Paul (west) entrance are designs of cotton and wheat, representing the two main agricultural crops of the state. At the Elm Street (north) entrance, timber and manufacturing are featured and at the Main Street (south) entrance cattle and oil are shown.
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