In commerce, time to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly. A common assumption is that TTM matters most for first-of-a-kind products, but actually the leader often has the luxury of time, while the clock is clearly running for the followers.
Read more about Time To Market: Measuring TTM, TTM and Quality, Types of TTM, History
Famous quotes containing the words time and/or market:
“I’ve been cursed for delving into the mysteries of life. Perhaps death is sacred, and I’ve profaned it. Oh, what a wonderful vision it was. I dreamed of being the first to give to the world the secret that God is so jealous of, the formula for life. Think of the power, to create a man. And I did, I did it, I created a man. And who knows, in time I could have trained him to do my will. I could have bred a race, I might even have found the secret of eternal life.”
—William Hurlbut (1883–?)
“At market and fair, all folks do declare,
There is none like the Boy that sold Broom, green Broom.”
—Unknown. Broom, Green Broom (l. 23–24)