In commerce, time to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly. A common assumption is that TTM matters most for first-of-a-kind products, but actually the leader often has the luxury of time, while the clock is clearly running for the followers.
Read more about Time To Market: Measuring TTM, TTM and Quality, Types of TTM, History
Famous quotes containing the words time to, time and/or market:
“I am admonished in many ways that time is pushing me inexorably along. I am approaching the threshold of age; in 1977 I shall be 142. This is no time to be flitting about the earth. I must cease from the activities proper to youth and begin to take on the dignities and gravities and inertia proper to that season of honorable senility which is on its way.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“Harvey: About this Voltaire.
Helene: What about him?
Harvey: How’d he ever get time to do all he did?
Helene: He lived to be old.
Harvey: Even so, how many letters did he write?
Helene: Oh, I don’t know exactly. Thousands.
Harvey: I can’t remember when I even wrote one.
Helene: You should try.
Harvey: It’s too late. I wouldn’t know where to send it.”
—Tom Waldman (d. 1985)
“Forbede us thing, and that desiren we;
Preesse on us faste, and thanne wol we flee.
With daunger oute we al oure chaffare:
Greet prees at market maketh dere ware,
And too greet chepe is holden at litel pris.”
—Geoffrey Chaucer (1340?–1400)