Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off.
The TSL is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a specific time period.
It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
TSL trends are helpful in determining if programming decisions are having an effect on the audience.
| This business-related article is a stub. You can help Wikipedia by expanding it. |
Famous quotes containing the words time, spent and/or listening:
“A great proportion of architectural ornaments are literally hollow, and a September gale would strip them off, like borrowed plumes, without injury to the substantials.... What if an equal ado were made about the ornaments of style in literature, and the architects of our bibles spent as much time about their cornices as the architects of our churches do? So are made the belles-lettres and the beaux-arts and their professors.”
—Henry David Thoreau (1817–1862)
“A life spent in making mistakes is not only more honorable but more useful than a life spent doing nothing.”
—George Bernard Shaw (1856–1950)
“Teach me half the gladness
That thy brain must know,
Such harmonious madness
From my lips would flow,
The world should listen then, as I am listening now.”
—Percy Bysshe Shelley (1792–1822)