Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off.
The TSL is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a specific time period.
It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
TSL trends are helpful in determining if programming decisions are having an effect on the audience.
| This business-related article is a stub. You can help Wikipedia by expanding it. |
Famous quotes containing the words time, spent and/or listening:
“The time at our disposal each day is elastic; the passions we feel dilate it, those that inspire us shrink it, and habit fills it.”
—Marcel Proust (1871–1922)
“You’ve spent too much time with the stars. You don’t know anything about living, the law of the jungle, the human jungle. I do, I’ve spent my life at it. You don’t know what your civilized people will do to cling to life. I do, because I know I’d cling if I had to kill to do it. And so will you.”
—Sydney Boehm (1908–1990)
“I started off rapping for people just like myself, people who were in awe of wealth and flash. It was a conversation between me and them. But now most of those who buy my records are listening in on others’ conversation. They are the aural equivalent of voyeurs, thrilled at this crazy world that has nothing to do with their experience.”
—Ice-T [Tracy Marrow], U.S. rap musician. Observer (London, Oct. 27, 1991)