Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off.
The TSL is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a specific time period.
It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
TSL trends are helpful in determining if programming decisions are having an effect on the audience.
| This business-related article is a stub. You can help Wikipedia by expanding it. |
Famous quotes containing the words time, spent and/or listening:
“The next time the novelist rings the bell I will not stir though the meeting-house burn down.”
—Henry David Thoreau (1817–1862)
“I can imagine myself on my death-bed, spent utterly with lust to touch the next world, like a boy asking for his first kiss from a woman.”
—Aleister Crowley (1875–1947)
“While yet a boy I sought for ghosts, and sped
Through many a listening chamber, cave and ruin,
And starlight wood, with fearful steps pursuing
Hopes of high talk with the departed dead.”
—Percy Bysshe Shelley (1792–1822)