Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off.
The TSL is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a specific time period.
It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
TSL trends are helpful in determining if programming decisions are having an effect on the audience.
| This business-related article is a stub. You can help Wikipedia by expanding it. |
Famous quotes containing the words time, spent and/or listening:
“Every time history repeats itself the price goes up.”
—Anonymous.
“I confess I was surprised to find that so many men spent their whole day, ay, their whole lives almost, a-fishing. It is remarkable what a serious business men make of getting their dinners, and how universally shiftlessness and a groveling taste take refuge in a merely ant-like industry. Better go without your dinner, I thought, than be thus everlastingly fishing for it like a cormorant. Of course, viewed from the shore, our pursuits in the country appear not a whit less frivolous.”
—Henry David Thoreau (1817–1862)
“The future is built on brains, not prom court, as most people can tell you after attending their high school reunion. But you’d never know it by talking to kids or listening to the messages they get from the culture and even from their schools.”
—Anna Quindlen (b. 1953)