Time Has Come Today

"Time Has Come Today" is a song recorded by The Chambers Brothers in 1966 and released on the album The Time Has Come in November 1967. Although the single never quite reached the top ten in America, spending five weeks at No. 11 on the Billboard Hot 100 in the fall of 1968, it is today considered one of the landmark rock songs of the psychedelic era.

Various effects were employed in its recording and production, including the alternate striking of two cow bells producing a "tick-tock" sound, warped throughout most of the song by reverb, echo and changes in tempo. It also quotes several bars from “The Little Drummer Boy” at 5.40m in the long version.

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