Advertising
After the initial "Blue Book" Tiffany catalog was published in 1845, Tiffany continued to use their catalog as an advertisement strategy. Tiffany still has a catalog for subscribers, but their advertisement strategy is no longer focused on its catalog. One of the first catalogs to be printed in full color and was free until 1972. Tiffany's mail-order catalogs reached 15 million people in 1994. Tiffany also has a corporate gift catalog each year. Corporate customers purchase these Tiffany products for business gift-giving, employee service and achievement recognition awards, and even as customer incentives. In addition to the mail-order catalog, Tiffany places its advertisements in many locations, including bus stops, in magazines, newspapers, and online. Tiffany routinely places ads in Vanity Fair, The New York Times Magazine, Architectural Digest, Money, Conde Nast Traveler, Black Enterprise, and Texas Monthly. Tiffany even places banner advertisements in The New York Times app for the iPhone. The banner redirects to a page where the user can purchase the Tiffany app, which is free.
Read more about this topic: Tiffany & Co.
Famous quotes containing the word advertising:
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—Debbie Taylor (20th century)
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—J. Enoch Powell (b. 1912)
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—Ellen Goodman (b. 1941)