Tidjane Thiam - CEO of Prudential

CEO of Prudential

He left Aviva in September 2007 to become chief financial officer of Prudential plc. In March 2009, Thiam was named chief executive, effective from October, after Mark Tucker chose to step down. The appointment made him the first black person to lead a FTSE 100 listed company.

After he became chief executive, Prudential launched a bid for AIA, the Asian wing of the crisis-stricken AIG. A public battle ensued, with some investors complaining about the $35.5 billion price Prudential was offering to pay. The bid eventually failed, after the AIG board rejected a revised lower bid. AIA was later floated on the Hong Kong Stock Exchange, and the value of the company quickly rose above Prudential’s original bid price.

Thiam came under strong personal criticism following the failure of the bid, partly as a result of the costs incurred by the company in pursuing the bid. However, he was re-elected as CEO at the May 2011 AGM with a 99.3 per cent vote. The company's performance since the bid appears not to have been damaged by its failure - in the first nine months of 2011, Prudential delivered a 14 per cent increase in new business profits over the same period in 2010, with total insurance sales increasing by 10 per cent.

In March 2013, the Financial Services Authority is set to fine the Prudential up to £30m and censure its CEO, Thiam.

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