Personalised Tickets
Glastonbury Festival, which sold out 137,500 tickets within less than two hours in 2007, introduced a system in the same year whereby tickets included photographic ID of the original buyer, to enforce non-exchangeability.
For tapings of Comedy Central's The Daily Show and The Colbert Report, tickets are free. However, identification of ticket holders is checked when entering and while standing in line, and most notably when progressing from the entrance queue into the studio space. These measures serve effectively as a means of preventing those reserving these sought-after tickets from selling them for a cash value upon reservation.
Read more about this topic: Ticket Resale
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