Thrifters
Thrifting lures a variety of different audiences. Two most commonly come to mind: 1) People who have no economic choice but to buy secondhand, 2) Bargain or treasure hunters. There is an emerging third audience and chances are it far outnumbers the first two. Simply put, this is an audience of smart shoppers consisting largely of families with a stay at home parent and young professionals. Their reasons for thrifting are a combination of the first two. Overall, these three groups thrift to save money because they have to or want to.
There are thrifters who prefer high quality secondhand items manufactured of natural materials due to its superiority over new mass produced items with short life span. This group might also consider environmental aspects of purchasing items which withstand the test of time and by lasting long do not burden environment.
There is also a large population of people who thrift comprising members of alternative lifestyle and alternative fashion communities. This is sometimes due to related social issues associated with non-mainstream ideologies related to clothing(like as the anti-consumer movement) and/or due to the uniqueness and variety of product being offered versus common shopping centers.
With heightened environmental awareness, a new audience has come to thrift. The Eco-thrifter shops thrift stores because it is a finely tuned way to reduce one's carbon footprint with shopping behavior. The Eco-thrifter not only seeks to save money, but also to reduce their carbon footprint; even though this is one of the easiest ways to recycle, this form of supporting the environment has received little media attention.
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