THR.fm - Stiff Competition and Decline

Stiff Competition and Decline

The extension of Best 104's broadcast into THR's Klang Valley listener hinterland in 1996 presented a challenge of sorts to THR, with at least one deejay 'leaping' from THR to Best 104. However, it was the start of AMP Radio Network's HITZ FM broadcast in January 1997 that really hurt the popularity of THR, as it did Best 104.

Introduction of further English stations by AMP Radio Networks eroded the English listenership of both stations (THR and Best 104), upon which advertising revenues of both were largely dependent. AMP's stations provided the Malaysian radio audience with specialised genre playlist - with each station concentrating on one of the following - top hits, adult contemporary, and easy listening. Best 104 and THR themes were based on a combination of these genres, and the introduction of specialised station for each genre swayed listenership of the two stations away. Best 104 gradually decreased the time slot for English broadcast, from 10 hours a day to two, before finally ceasing the broadcasts in 2001.

THR briefly went from bilingual to trilingual, introducing Chinese time slots. It then dropped both the English and Chinese broadcast slots, retaining Malay slots (THR Gegar) and introducing Tamil broadcast (THR Raaga).

Read more about this topic:  THR.fm

Famous quotes containing the words stiff, competition and/or decline:

    Now stiff on a pillar with a phallic air
    Nelson stylites in Trafalgar Square
    Reminds the British what once they were.
    Lawrence Durrell (1912–1990)

    Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.
    Mario Puzo (b. 1920)

    Considered physiologically, everything ugly weakens and saddens man. It reminds him of decay, danger, impotence; it actually reduces his strength. The effect of ugliness can be measured with a dynamometer. Whenever anyone feels depressed, he senses the proximity of something “ugly.” His feeling of power, his will to power, his courage, his pride—they decline with ugliness, they rise with beauty.
    Friedrich Nietzsche (1844–1900)