Stiff Competition and Decline
The extension of Best 104's broadcast into THR's Klang Valley listener hinterland in 1996 presented a challenge of sorts to THR, with at least one deejay 'leaping' from THR to Best 104. However, it was the start of AMP Radio Network's HITZ FM broadcast in January 1997 that really hurt the popularity of THR, as it did Best 104.
Introduction of further English stations by AMP Radio Networks eroded the English listenership of both stations (THR and Best 104), upon which advertising revenues of both were largely dependent. AMP's stations provided the Malaysian radio audience with specialised genre playlist - with each station concentrating on one of the following - top hits, adult contemporary, and easy listening. Best 104 and THR themes were based on a combination of these genres, and the introduction of specialised station for each genre swayed listenership of the two stations away. Best 104 gradually decreased the time slot for English broadcast, from 10 hours a day to two, before finally ceasing the broadcasts in 2001.
THR briefly went from bilingual to trilingual, introducing Chinese time slots. It then dropped both the English and Chinese broadcast slots, retaining Malay slots (THR Gegar) and introducing Tamil broadcast (THR Raaga).
Read more about this topic: THR.fm
Famous quotes containing the words stiff, competition and/or decline:
“Geez, if I could get through to you, kiddo, that depression is not sobbing and crying and giving vent, it is plain and simple reduction of feeling. Reduction, see? Of all feeling. People who keep stiff upper lips find that it’s damn hard to smile.”
—Judith Guest (b. 1936)
“The praise of ancient authors proceeds not from the reverence of the dead, but from the competition and mutual envy of the living.”
—Thomas Hobbes (1588–1679)
“I rather think the cinema will die. Look at the energy being exerted to revive it—yesterday it was color, today three dimensions. I don’t give it forty years more. Witness the decline of conversation. Only the Irish have remained incomparable conversationalists, maybe because technical progress has passed them by.”
—Orson Welles (1915–1984)