Promotion
Starting on September 2, 2008, fans of Escape the Fate went to a special page on Buzznet to help unlock "the first track" off of This War Is Ours. Once the page had 50,000 viewers at the same time, the new song was then released to play and download for free. In order for a user's "page view" to be considered a contribution to the counter, the page had to remain open and active. Other sites could be used through different tabs or new windows, as long as the Buzznet page stayed open. Because this was a difficult task, fans were asked to "tell everyone know to come to page" in an attempt to reach 50,000 views as fast as possible. About 30 hours after the project started, the new song titled "The Flood" was unlocked and was also available for free download to anyone (whether they participated or not).
On October 1, 2008, the band released "This War Is Ours (The Guillotine II)" for download.
Copies of the album were made available to buy on their tour with Chiodos and Silverstein, even before the album's official release date.
The official video for "Something" was released to MTV on January 12, 2009.
The video for the album's third single "10 Miles Wide" was released June 9, 2009.
"This War Is Ours (The Guillotine II)" is the fourth single off the album. The video was shot in Santa Ana, Califorina on January 9, 2010. The video was released along with the deluxe edition of the album on April 27, 2010.
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Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)