Music Video
The video shoot of this single was cancelled in August 2007, due to the death of video director Tim Royes. Melanie filmed the video in September 2007 with Tim's friend & director Adrian Moat, as a tribute to the late video director.
The video started with Melanie sitting on a chair with a spotlight directed to her. As she started singing the chorus of the song "This Time", she stood up and followed the light that was directed to her. In the second verse, Melanie was seen lying on the floor and she stood up once again to follow the light. As the bridge of the song kicked in, Melanie turned her back on the light and started running. At the end of the music video, the light faded away as Melanie got close to the light.
The music video was premiered on September 21, 2007 on Melanie C's official website. In the first day of its release, music video become "The Most Viewed: Music Video" on YouTube chart.
Read more about this topic: This Time (Melanie C Song)
Famous quotes containing the words music and/or video:
“The sound of tireless voices is the price we pay for the right to hear the music of our own opinions. But there is also, it seems to me, a moment at which democracy must prove its capacity to act. Every man has a right to be heard; but no man has the right to strangle democracy with a single set of vocal chords.”
—Adlai Stevenson (1900–1965)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)