This Is The One - Promotion

Promotion

On February 3, Utada had a two-part interview with Ningin's Asian Media Online community to further promote her new music. On February 6, Island Records took out an advertisement for Utada's first single "Come Back to Me" on radio industry news site FMBQ. On February 14, Utada had an interview with GossipGirls where she talked about the new concept for her This Is the One. On February 20, Utada had an interview with Kiwibox.com to further promote her upcoming album. On March 3, Asiance Magazine interviewed Utada about her upcoming album. Beginning March 18, Utada made radio tours in the West Coast to promote the album, stopping at radio stations in Seattle, Portland, Reno, Sacramento, San Francisco, and Los Angeles. Utada hosted listening parties at select Sephora beauty and cosmetics stores in Los Angeles on March 24, in New York on March 25, and in Miami on March 27 to further promote the album. On March 23, the music video for the lead single "Come Back to Me" was released as the 'Free Music Video of the Week' on iTunes U.S.. On March 24, Utada performed "Come Back to Me", "Merry Christmas Mr. Lawrence - FYI", and "Me Muero" live on Los Angeles KTLA Morning News. On March 28, Utada performed on the CBS program, The Early Morning Show Saturday Edition.

On 21 December 2009, Utada released the Dirty Desire remixes. Although classed as a single, no music video was produced, nor was there much in way of promotional activities. This single was mainly to promote Utada's In The Flesh 2010 tour. The song peaked on the US Club Play Chart at 16.

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