Background
On October 23, 2007, Utada wrote a message on her Japanese blog stating that she was writing and recording demos for her next English album while simultaneously completing her fifth Japanese studio album. During her interview with Ningin on February 3, 2009, Utada states that she wanted to make a mainstream album, and the result was a more R&B influenced album because that's what currently is mainstream. In an interview with Kiwibox on February 20, 2009, Utada explains that the title of the album came about because she was going for a more mainstream sound for this record, and that it would be the "breakout" album.
Read more about this topic: This Is The One
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