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In 2008, the Mugler's brand launched Thierry Mugler Beauty, a high-end line of cosmetics.
In September 2010, Nicola Formichetti was announced to be the new Creative Director of the Thierry Mugler brand. He changed the brand name to MUGLER, removing the first name, and in January 2011, he launched the brand's first menswear collection.
An April 2010 New York Times story discussed Mugler's cosmetic transformation of his face body and genitals. " taken to calling himself Manfred and transformed his body...into what is apparently a 240-pound spectacle of muscle and nipple and tattoo..."
With over two years of being the creative director of MUGLER, Formichetti announced in April, 2013 that he and the fashion house will be parting ways.
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