1969 Film Version
The song was featured in the 1969 Hollywood film Paint Your Wagon, starring Lee Marvin, Clint Eastwood and Jean Seberg. In the film, the song was performed by Harve Presnell. The New York Times said that Presnell's role in the film "delivered the golden opportunity to sing the unforgettable ballad." Theater writer Thomas Hischak said that "in one of the film's few pleasing moments, Harve Presnell gave full voice to 'They Call the Wind Maria' and it was lovely to hear". Referring to Eastwood and Marvin, film reviewer Brian W. Fairbanks wrote that "Harve Presnell steals both stars' thunder with a knockout version of the best song."
In a promotional tie-in with release of the film, recorded versions of the song were issued by seven singers and groups, including Presnell, Ed Ames, Burl Ives, Jim Nabors and the Baja Marimba Band. Several record labels participated. A version by Jack Barlow charted at number 58 on Hot Country Songs.
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